 | WHY ATTEND THE AMERICANA MUSIC FESTIVAL AND CONFERENCE? ARE YOU SERIOUS ABOUT THE BUSINESS OF MUSIC? Social media, publicity, fan engagement, and building multiple revenue streams … artists today need to do it all. This year's Americana Music Festival & Conference features our best educational panels ever, with experts from top organizations to help you develop every aspect of your music career and maximize your potential as an artist. Don't miss these opportunities to learn from the best! Our daytime conference panel lineup is well worth the price of registration and includes: - Socialize – Everyone's on social media, but are you doing it right? Join our panel of highly social experts, including Matt Conn of Bandpage, Ashley Mixson of Girlilla Marketing and Rachel Barnhard of Borman Entertainment, to learn how to craft an integrated social media strategy that connects with fans, encourages them to share and drives revenue. (Wednesday, Sept. 12, 2-3 pm, Suite 4)
- Publicize – You've made the music; now, how do you tell the world? Learn from veteran publicists how to leverage new media and traditional tools for maximum awareness. Experts Cary Baker (Conqueroo), Traci Thomas (Thirty Tigers), Matt Hanks (Shore Fire Media) and Jim Flammia (All Eyes Media) kick off the morning with a discussion on "Selling Roots" (Thursday, Sept. 13, 9:30-10 am, Suite 7), followed by publicist/manager Tamara Saviano, recording artist Rod Picott and Ellen Stanley of Red House Records, who will share publicity strategies for artists on a budget. (Thursday, Sept. 13, 11 am-noon, Suite 7)
- Engage – Music isn't a speech; it's a dialogue. Turn your fan interactions into conversations with advice from Cameo Carlson (Borman Entertainment), Jason Colton (Redlight Management), Sloane Cavitt-Logue (Showdog Universal) and more on how to develop and execute a fan engagement campaign that brings results. (Thursday, Sept. 13, 11 am-noon, Suite 4)
- Discover – How do fans discover new music? Increasingly, it's through online gatekeepers. This can't-miss session brings together representatives from YouTube, Pandora, Rhapsody, Soundcloud, Brite Revolution, CMT and No Depression to show you how to build a fanbase utilizing the most effective music discovery platforms, sites and apps. (Thursday, Sept. 13, 2-3 pm, Suite 4)
- Interact – Join Jeremy Holley (Warner Nashville), Jon Romero (Vector Management), Jeff Nicholas (Uprising Creative) and Brian Schopfel (Eyes & Ears Entertainment), experts on how to create an interactive campaign that gets results. You will walk away with concrete tools including a template, process and tips for building a base and marketing direct to sell high-margin products and bundles. (Friday, Sept. 14, 4-5 pm, Suite 4)
Festival & Conference registrations are still available at the Americana on line store through Friday, September 7 at the rate of $350 for Americana Music Association members and $450 for non-members. Registrants receive a ticket to the Americana Honors & Awards show at the Ryman Auditorium and get entrance to all sanctioned daytime conference music, panels and parties, plus priority access to all evening showcase performances. After this weeks rate expires our on line store will shut down. On Wednesday September 12, you can purchase your Americana Music Festival & Conference Registration by walking up to the Americanafest Reg Desk on the 2nd floor of the Downtown Nashville Sheraton Hotel at 623 Union Street in Nashville, TN Walk up rates will be $400 for members and $500 for non members. See you next week! "the coolest music scene today."
 Nissan is the Official Vehicle of the Americana Music Association
| | | | | Americana Music Association | P.O. Box 128077 | Nashville, TN 37212 | 615-386-6936 www.americanamusic.org |
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